Privacy Policy

This Privacy Policy describes how Gugliotta & Gugliotta, LPA (“the Firm”, “we”) collects, uses, and protects your personal information when you use the StrongTrademarks site or the Firm’s other websites.

What we collect

• Account info: name, email, phone (if provided), and password hash if you create an account.
• Application info: the trademark you’re seeking to register, the owner’s name and address, the mark’s goods/services, filing basis, and any specimens (images, PDFs) you upload.
• Payment info: processed by Stripe. We do not store your full card number — Stripe does, in compliance with PCI-DSS. We retain the Stripe payment IDs and the dollar amounts charged.
• Operational info: the signed USPTO declaration (with your typed signature and timestamp), the signed engagement letter, attorney review notes, and the resulting USPTO serial number once your mark is filed.
• Portal activity: messages between you and the attorney, files you upload, and anything else you provide through your portal.

How we use it

• To prepare and file your USPTO trademark application via the Firm’s licensed Ohio attorney.
• To communicate with you about your filing — status updates, office actions, additional information requests.
• To process your payment and provide receipts.
• To meet the Firm’s legal and ethical obligations as a law firm, including conflict checks and record retention.
• In any other ways necessary to provide our services to you.

Who sees your information

Your application data is shared with the licensed attorney reviewing and filing it (an attorney at Gugliotta & Gugliotta, LPA). Application data is also shared with the United States Patent and Trademark Office at filing — much of that becomes public record once the application is filed (your mark, owner name, address, goods/services description, attorney of record). You should not include sensitive personal information in application fields beyond what’s required.

Third-party services

• Stripe for payment processing.
• Vercel for hosting, file storage (Vercel Blob), and counting visits and page views. That counting sets no cookie and does not build a profile of you. Before any page view is counted we remove the parts of the address that identify you or your matter — application and matter numbers become a placeholder, anything after the “?” is discarded, and pages reached through a signing link are not counted at all.
• Neon for database hosting.
• Resend for transactional email (if configured).
• Google Workspace for the Firm’s internal docket spreadsheet and document storage.
• AI and agentic software tools (from providers including OpenAI, Anthropic, Google, and Meta) that assist the Firm with research, drafting, docketing, and file management. Our attorneys remain fully responsible for all work product and all professional judgments; these tools assist us and do not replace our supervision or independent judgment. We select tools intended to protect the confidentiality of your information and do not use tools that train on, or publicly expose, your confidential data.

Each of these services has its own privacy practices. We only send them data necessary to provide the service.

Cookies

We use cookies for authentication (keeping you signed in) and to track anonymous drafts of in-progress applications. We do not use third-party advertising or tracking cookies, and nothing here follows you to other websites.

Retention

We retain client records — application data, signed declarations and engagement letters, uploaded files, and attorney communications — for the period the Firm is ethically required to keep them under Ohio rules of professional conduct, typically at least five years after the matter closes. After that period, records are securely destroyed unless you request otherwise.

Your rights

You may request a copy of your data, ask us to correct inaccurate data, or request deletion of data the Firm is not ethically required to retain. Contact us via the Contact page.

Security

We use reasonable technical and organizational measures to protect your data (encryption in transit via HTTPS, encrypted databases at rest, role-based access). No system is perfectly secure; we cannot guarantee absolute security.

Children

The Site is not intended for use by children under 13. We do not knowingly collect data from children.

Changes

We may update this Privacy Policy from time to time. Material changes will be posted prominently on the Site.

Contact

For privacy questions, contact us at the email shown on the Contact page, or visit the Firm at gugliotta.law.